Industry Update
Appointment26 September 2019

Mike Wasserson

Joined Best Western International, Inc. as Regional Director of California and Nevada

Mike Wasserson

Mike Wasserson rejoins BWHR as Regional Director of California and Nevada. Well-respected in the industry, Wasserson is a young professional that has made tremendous strides in his career. Wasserson's vast experience across both new construction and conversion opportunities, coupled with his broad knowledge of BWHR and the drivers behind BWHR's new boutique brands, make him an ideal addition to the NAD team.

Best Western International, Inc.

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 16 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market.
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Recent Appointments at Best Western

Jesse Heydorff - Regional Director of Arizona, Colorado, New Mexico and Utah

26 September 2019 — An outstanding top-performer with a tremendous sales record in the industry, Jesse Heydorff joins BWHR as Regional Director of Arizona, Colorado, New Mexico and Utah. Heydorff has cultivated solid relationships across his territory and is already well-versed in BWHR's needs and market demands for the growing boutique segment.
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Sean Tan - Managing Director

26 September 2019 — Sean Tan has been promoted from Regional Director to Managing Director. A true industry professional, Tan's deep experience in the industry and knowledge of BWHR have delivered consistent success within the organization.
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Brandon Moore - Regional Director to Managing Director

26 September 2019 — Hospitality industry veteran, Brandon Moore, has been promoted from Regional Director to Managing Director. Moore is well-respected among franchisees, hotel owners and development influencers across the United States.
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