Industry Update
External Article26 September 2019

Hyatt Taps Danny Meyer to Help With Food and Beverage for New Brand Caption

Most hotel operators will say that food and beverage can be a money loser for brands, but offering some version of it remains an essential part of the guest experience. Hyatt just stepped up its game.

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Hyatt is introducing a new lifestyle brand, Caption, aimed at attracting business travelers through the use of communal meeting spaces and refined food and beverage options inspired by restauranteur Danny Meyer.

Hyatt, which is known for its work in the wellness space through its brands such as Miraval and the World of Hyatt loyalty program, described Caption's F&B offerings as a "vibrant mash-up between café, market, and bar." Meyer and his Union Square Hospitality Group aided Hyatt in generating the design and creation of the F&B program.

A spokesperson for Union Square Hospitality Group said the existing consulting agreement between the two parties is on a limited time basis, and only for F&B programming at Caption. Union Square Hospitality Group is also working with Hyatt on opening its first seafood restaurant in the Thompson Washington D.C., the source said.

Read the full article at skift Inc.